The Success Center .

How to choose the right Google Business Profile category

Primary vs. secondary categories, why the choice affects which searches you show up for, and how to pick without overfilling your profile.

6 min read

How to verify your Google Business Profile

Phone, email, postcard, or video call — how each Google Business Profile verification method works, what makes them fail, and what to do if yours is stuck.

How to respond to Google reviews

Whether responses affect ranking, and exactly what to write for a great review, a fair complaint, or a fake one you need to report.

6 min read

What a free website actually includes — and what it doesn't

Free is a price, not a specification. Five things worth checking before you build a business on somebody else's free tier.

5 min read

How to add your website link to a Google Business Profile

Where the website field lives, which version of your address to use, and how long a change takes to appear. A short, exact walkthrough.

Why your website should live on a domain you own

A domain is the one part of a website that is portable. What it costs, how to choose one, and what to update once it is connected.

Google turned off free Business Profile websites — what to do now

In March 2024 Google switched off the free websites it built from Business Profiles, and in June the redirect stopped too. Here is what to do about it.

9 min read

Replacing a business.site website: a migration checklist

The Google-built site is gone, but the domain, the links and the search history are not. A checklist for moving to a website you actually own.

8 min read

What to put on your Google Business Profile (so your website builds itself)

The seven fields that decide how complete your website looks — and the order to fill them in.

Do you need a website if you already have a Google Business Profile?

An honest answer: what the listing does well, where it stops, and how to tell which side of the line you are on.

9 min read

Getting your first Google reviews — and handling the bad ones

How to ask without being awkward, what to do about a one-star, and why replying matters more than the rating.

8 min read

Industry

What a trade business website actually needs

For plumbers, electricians, builders and anyone else whose customers are usually in a hurry.

4 min read

Why a website still matters, even with a Google profile

Your Google profile, Instagram, and Facebook page are all borrowed space. Here's what a website you actually own does that they can't.

4 min read

Marketing

Five ways to turn website visitors into customers

Practical, honest changes to convert the traffic you already have into customers — most of them take an afternoon and don't need an ad budget to try.

5 min read